BPAY Brand Identity Guidelines and logos

Since 1997 the BPAY logo has become a distinctive symbol that is recognized and remembered by bill payers. The health of the BPAY brand is largely a result of billers and financial institutions effectively and consistently communicating the brand across all mediums, both printed and electronic.

To protect the integrity of the brand it is important that billers and financial institutions adhere to all aspects of the brand guidelines document. It aims to provide guidance as to how the BPAY and BPAY View logos and wordmarks need to appear in various mediums.

This guide should be used in conjunction with the BPAY Identity Standards Manual. Any use of the BPAY logo, BPAY View logo, BPAY wordmark or BPAY View wordmark should be submitted to your financial institution for approval.

If you require further information, clarification or a copy of the BPAY Identity Standards Manual please contact your financial institution.