Benefits for your company
BPAY View is a leading Australian consolidated electronic billing presentment service which also allows consumers to make payments using BPAY.
A pioneer in electronic bill presentation and payment (EBPP), BPAY View is a natural extension of the highly successful BPAY scheme, through which over 18 million bills are paid each month.
BPAY View gives consumers a single point of access to receive and pay their bills electronically through their internet banking site.
As penetration levels of Internet banking continue to grow, BPAY View is a solution being offered by an increasing number of financial institutions.
As this happens, more and more Australian companies that issue regular bills and statements are giving their customers the BPAY View choice. BPAY View is rapidly becoming the standard for electronic invoicing, viewing and paying in Australia.
Build your online audience
There are more than 8.2 million* Internet banking customers in Australia, of which more than 90% have access to BPAY View. This makes BPAY View an ideal springboard for an online relationship with your customer base, because when you offer electronic bill presentment via BPAY View to your customers, the detailed bill is hosted on your site.This provides the opportunity to drive traffic to your site which can in turn increase cross-selling opportunities and promote the two-way flow of communication necessary to engender genuine customer loyalty.
* AC Nielsen 2006
Cut costs
By delivering bills electronically with BPAY View you can significantly reduce postage and printing costs associated with paper bills. More importantly, by providing billing service information via your website you can also reduce call centre enquiries. Research and modelling by Edgar Dunn & Company* in Australia estimate that for major Australian utility companies, these savings could amount to between $1.4 million and $7 million a year.
* Modelling conducted in 2005
Improving cash receivables and credit systems
According to JupiterResearch*, the use of online bill presentment services such as BPAY View means billers experience shorter billing cycles, as well as better debt recovery. This is because from the consumer’s perspective viewing and paying a bill becomes part of the same process, therefore encouraging consumers to pay outstanding bills more quickly.
*Source: Jupitermedia, Online Bill Viewing and payment Forecast, 2004- 2009
Complements Direct bill presentation models
BPAY View works in a complementary fashion if you have a direct presentation model. In the BPAY View model for a customer to see their detailed bill they need to click on a link from the summary bill hosted at their financial institution, this takes them through to your site where the detailed electronic billing information is hosted. BPAY View effectively offers another channel to drive traffic to your web site from traffic generated at the Internet banking sites.
Meet environmental objectives
With an increasing demand for organisations to demonstrate accountability beyond financial performance, the BPAY view service can contribute to the practice of a sustainable environmental policy.
For more details on the benefits and trends in Electronic bill presentment download the brochure.
Click here to read the benefits of BPAY View for your customers
