Case study: Ski ‘n Save Snow Holidays and Snowy Mountain Holidays
BPAY unfreezes payments to holiday business
With thousands and thousands of bookings for accommodation, lift tickets and ski hire each year, it’s essential Ski ‘n Save Snow and Snowy Mountain Holidays is able to match each payment to the right customer.
Which is why it has implemented BPAY as a payment option.
The business books more than 9,000 people on alpine holidays each year, during the busy winter season and during summer, for both NSW and Victoria destinations. Most bookings are done online or over the phone by a dedicated team of staff.
Director Tracy Krahnen is responsible for managing the business’s finances. "We have customers who are visiting the snow for the first time and others who come back to us year after year. We get school and social groups – there really isn’t a typical customer," she says.
Krahnen was familiar with BPAY having previously been a software programmer. So she was keen to add it to the list of payment options customers had available to them.
"When we bought the business direct deposit and credit card were the only payment options available. Many times people input the wrong account number when they used direct deposit. But now that our customers can pay with BPAY we no longer have to guess which customer made a payment," she says.
"It means we can make better use of our accounts staff’s time because they are no longer playing hide and seek with customer payments. BPAY reference numbers are pretty hard for customers to get wrong and so payments are easily allocated," she says.
According to Krahnen, customers benefit from using BPAY because it is so easy to use and because money is tight for everyone, and having to charge anywhere from 1.5% to 3% in credit card surcharges can add to the cost for just heading out to have some fun. Having the option for our customers to use BPAY to save themselves this additional expense that can be better spent on enjoying their holiday or creating lifelong family memories is what our company is about – and it’s more efficient for the business.
Krahnen says payments are more streamlined since the business implemented BPAY, which is important for cash flow.
"When you’re dealing with people’s money you want to be accurate and BPAY helps us achieve that."
Another benefit for the business is that it receives payments made with BPAY the next working day after they are made. "With credit card payments, it can take two or three days to hit our account," she says.
Importantly, Krahnen says implementing BPAY was a simple process. "Our programmers are in the US, where cheques are the predominant payment method, so we had to explain to them what BPAY is. Once they got it, all they had to do was the coding, place the logo on our templates and do a test batch of payments. It wasn’t an onerous task at all."
Overall, she says the best thing about BPAY is she doesn’t have to think about it – it just works. "We don’t need to interact with BPAY at all, which is fantastic for someone like me who has so many demands on my time."
Says Krahnen "It’s a simple system you don’t have to touch. Payments just turn up in our account. We’ve never had an incorrect customer reference number. I would absolutely recommend it to any business."