With a tagline of 'Printed Statements Waste More Than Just Paper', BPAY is giving BPAY View businesses the opportunity to incorporate this campaign into their consumer marketing activities. The campaign promotes the service's benefits, such as saving time, energy and the environment.

Launched in late May, the campaign is running in collaboration with BPAY View businesses, who have been provided with a direct mail piece and a CD containing campaign collateral, allowing them to simply add their logo for their own customer communications activity. Additionally, depending on take up the campaign may be supported with online advertising.

Adding weight to the environmental benefits of BPAY View, BPAY recently commissioned Planet Ark to conduct an audit around the resources consumed and the emissions associated with paper production and utilisation.

These figures form the basis of the BPAY View Paper Saver Calculator. Hosted on the BPAY website, this calculator takes a retrospective look at the service's ecological savings, highlighting what has been achieved by BPAY View biller or by BPAY as a whole in 2007.

Additionally, consumers can calculate their future ecological savings by entering their specific bill circumstances ? for instance the bills they would like to receive online from the list of BPAY View businesses and over what period of time ? to determine the long term green savings they can achieve by receiving their bills via BPAY View.

BPAY is also able to build a customised calculator for individual BPAY View businesses should this be requested, which would be hosted on their website.

For more information on this advertising campaign or to participate in the program, please contact the BPAY Marketing department (02 8252 0500).