Issue 11

The World's Biggest Most Awesome Waste of Time Competition announces a winner

Have you ever had a crazy dream and wondered what it would be like to see it come to life? 16-year-old Topaz Turkenitz from Melbourne is about to see her wacky daydream become a reality. Topaz took out BPAY's World's Biggest Most Awesome Waste of Time competition with her idea of getting a bunch of cats together, tying a different sounding jingle to each one and letting them loose to make music. An Awesome Waste of Time? The voters on the website thought so!

As outlined in our last newsletter, The World's Most Awesome Waste of Time Competition was conceived to resonate with consumers that BPAY don't normally target directly - 18-25 year olds. It was designed to alert them how much time they can save by paying their bills online quickly, easily and securely with BPAY, leaving them plenty of time to do many more awesome things. The competition videos on our YouTube channel were viewed a combined total of 142,705 times - that's 40,000 new views since the last newsletter. We received a whopping 677 competition entries and over 1300 people voted on their favourite idea out of the top five. It's a huge achievement for Topaz to have come first out of 676 other entries with her Cat Jingle concept. Topaz won a 15" Macbook Pro with Office suite and will be lucky enough to see her daydream made into an awesome video by a professional production house. We'll let them deal with all those musical cats!

Kylie Haugstetter, an astrophysics student from Tasmania was our runner-up with her idea for a life size snakes and ladders game to be played on the side of a building with the roof as the ultimate goal. Kylie won a 32GB iPod touch for this awesome time wasting concept.

We're thrilled to advise that the Biggest Most Awesome Waste of Time competition is a finalist in two categories of the ECHO Awards, the longest established international award which honours excellence in direct marketing. Winners will be announced in October, so keep your fingers crossed until then.

Moving forward, BPAY has been working very hard to make sure Topaz's winning idea becomes a reality. The video has already been produced and is available on the website - be sure to visit the website, www.awesometimewasting.com.au.