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B_Informed Issue 7

Energy Boost for BPAY View

Having recently achieved its one-millionth active registration, BPAY View is increasing its presence among electronic bill payment services and is fast becoming the payment choice for many Australians.�A 130 per cent increase in registrations since June 2008 is evidence that more consumers are making the switch.

Among them are a growing number of EnergyAustralia customers.

As one of Australia's largest energy suppliers, providing electricity and gas to over 1.6 million homes and businesses across the country,� EnergyAustralia knows what it takes to be an industry leader.�Its success attributes to the organisation's total focus of meeting customer needs and a commitment to reducing greenhouse gas emissions to help protect the environment.�� Both these considerations were a major reason for implementing the BPAY View service in September 2007.

Since first offering BPAY View to its customers, the number of registrants significantly increased from 4,000 in 2007 to more than 15,000 registered customers in 2009.�Neil Fathulla, EnergyAustralia's Operations Manager, attributes this growth to greater consumer trust and security in the BPAY brand, an increased awareness of the environmental benefits of a paperless bill system and an overall appeal of having an aggregated banking site from where customers can pay all their bills.

EnergyAustralia worked closely with the BPAY team to introduce the BPAY View system into its organisation and make sure the transition was as smooth and effortless as possible.�According to Mr Fathulla, "We knew when we received no feedback or complaints that the new e-presentment system was a success."

Mr Fathulla states the advantages of BPAY View are two-fold in that they benefit both Billers and consumers. EnergyAustralia says BPAY View's main benefits to the company are that it lowers its costs, gives customers greater choice and control when paying their bills and is aligned with the company's sustainability goals.� For customers it's about greater choice when paying bills, more control over their finances and greater convenience.