Issue 6

BPAY has launched its latest national marketing campaign which will run in the media from March to June 2009.

The quirky marketing campaign will be seen on bus sides and online for three months, and promotes BPAY's core benefits of ease and control, factors which are increasingly important to consumers given today's uncertain economic climate.

The recent Hard Ways Campaign adapted the initial marketing creative from the payments campaign developed in 2006, and introduced additional concepts for online activity with the aim of driving greater payment volumes across all BPAY Billers.

Initial results show the campaign has started to great success, and BPAY expects the final post-campaign evaluation to be similarly positive.

In addition to paid media, BPAY also developed a range of marketing collateral including DL flyers, A2 posters, online banners, IVR messaging, newsletter and website copy and statement messages to encourage greater awareness and use of the BPAY service. All marketing materials are available to Billers for use in customer communications.

If any Biller is interested in learning more about upcoming activity or participating in the current campaign, please contact the BPAY Marketing Department at marketing@bpay.com.au.